Story
One day, while traveling through a mountainous country, I saw a flock of injured sheep crossing the road. My heart sank in horror. Our guid said- “They’re sheared for wool, and they get injured — it’s normal.” I cried the rest of the way. I decided that this was not normal. I didn’t realize it then, but that was the very moment allOW was born. Clothing from organic cotton and vegan cashmere. For comfort and sustainability in everyday life, with care for the woman, health and nature.