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The View From My Rear (TVFMR) champions sustainability through its made-to-order model, minimizing waste and overproduction. The new 'Eco' range highlights eco-conscious values, using organic cotton, recycled polyester, and minimalist designs inspired by nature. Each piece reflects Merryn Wilderspin’s art-like photography and carries the slogan "the art of slow fashion." TVFMR emphasizes quality, longevity, and individuality, aligning with its mission to promote sustainable, meaningful fashion.