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Our mission is to encourage people to live more sustainably. We believe that the small choices we make every day really can make a difference, and by offering a sustainable toilet tissue that supports the planting of trees, rather than cutting them down, we hope to make it a little easier to make the right choices.

We’re passionate about reducing our environmental footprint and living in harmony with nature, and want to encourage others to do the same. 

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“We pledge to support positive change for the planet and to be honest when sharing information on environmental actions.”
Jan 22, 2019
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