Story
From Grounds to Greatness: My Journey to Build a Circular Startup
It started with a cup of coffee.
Not just the aroma or the morning ritual — but what came after. I noticed the grounds, the residue of billions of cups brewed every day, simply discarded.
What if it could be reborn — as fertilizer, as sustainable construction material, as art?
We are building something bigger than a business — a circular brand, grounded in sustainability, fueled by creativity, and centered on community.