Humans need fresh water to survive. We grow food with it, drink it and cook with it. We use it to create the goods and services that form our global economy. There is no substitute for fresh water. It is more crucial for human survival than any source of fuel.
We can solve the water crisis by bringing it to the forefront of the global agenda. This means raising awareness on water access issues, promoting resource efficiency and cooperation on the problems of pollution and climate change.