We are on a mission to Rethink and Redefine the way we clean our laundry with a positive impact. 

We saw how much single-use plastic was used in laundry detergent packaging, and the harm it was causing our planet. 

We knew that we could create powerful products without it. From that point, we have dedicated ourselves to reducing waste, giving back to make a difference, and empowering others to do the same!.

Sustainable Development Goals


“We pledge to support positive change for the planet and to be honest when sharing information on environmental actions.”
Oct 26, 2023
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