Story
CupCycle is advancing a circular economy by launching the world's easiest reusable cup system for cafes and restaurants. Customers borrow a cup for free by tapping their credit card at the register and have a week to return it to any participating café. Businesses pay a small per-use fee that is comparable to the cost of disposables. By utilizing a shared pool of cups for multiple cafés, CycleCup maximizes the environmental benefits of the reuse system.