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Cycle Systems is advancing a circular economy by launching CycleCup, a convenient and accessible reusable cup for cafes and restaurants. Customers pay a small deposit to borrow the cup and get it back when they return the cup to any participating café. Businesses purchase the cup for a small fee and save money over disposables after just a few uses. By utilizing a shared pool of cups made from recycled yogurt containers, CycleCup maximizes the environmental benefits of the reuse system.